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The FAANG group of mega cap stocks developed hefty returns for investors during 2020.

The group, whose members consist of Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited immensely from the COVID-19 pandemic as men and women sheltering in place used the products of theirs to shop, work as well as entertain online.

Of the previous year alone, Facebook gained thirty five %, Amazon rose 78 %, Apple was up 86 %, Netflix saw a sixty one % boost, and Google’s parent Alphabet is up 32 %. As we enter 2021, investors are wondering if these tech titans, enhanced for lockdown commerce, will provide similar or perhaps even better upside this year.

From this particular group of 5 stocks, we’re analyzing Netflix today – a high-performer during the pandemic, it is now facing a distinctive competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of the strongest equity performers of 2020. The business and its stock benefited from the stay-at-home atmosphere, spurring need for its streaming service. The inventory surged aproximatelly ninety % off the minimal it hit on March sixteen, until mid October.

NFLX Weekly TTMNFLX Weekly TTM
But, during the previous three weeks, that rally has run out of steam, as the company’s key rival Disney (NYSE:DIS) received a great deal of ground of the streaming fight.

Within a year of its launch, the DIS’s streaming service, Disney+, today has greater than eighty million paid subscribers. That’s a tremendous jump from the 57.5 million it found to the summer quarter. Which compares with Netflix’s 195 million subscribers as of September.

These successes by Disney+ came at the same time Netflix has been reporting a slowdown in its subscriber development. Netflix in October reported that it included 2.2 million members in the third quarter on a net schedule, short of the forecast of its in July of 2.5 million brand new subscriptions for the period.

But Disney+ is not the sole headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division can be found in the midst of a similar restructuring as it focuses on its new HBO Max streaming platform. As well, Comcast’s (NASDAQ:CMCSA) NBCUniversal is actually realigning its entertainment operations to give priority to its new Peacock streaming service.

Negative Cash Flows
Apart from climbing competition, the thing that makes Netflix more weak among the FAANG team is the company’s small cash position. Given that the service spends a lot to create the exclusive shows of its and shoot international markets, it burns a great deal of cash each quarter.

In order to enhance the cash position of its, Netflix raised prices for its most popular program throughout the very last quarter, the next time the company did so in as several years. The move could prove counterproductive in an environment in which individuals are losing jobs as well as competition is heating up. In the past, Netflix priced hikes have led to a slowdown in subscriber development, particularly in the more-mature U.S. market.

Benchmark analyst Matthew Harrigan previous week raised very similar fears into his note, warning that subscriber advancement might slow in 2021:

Netflix’s trading correlation with other prominent NASDAQ 100 and FAAMG names has now clearly broken down as 1) trust in the streaming exceptionalism of its is fading relatively even as two) the stay-at-home trade might be “very 2020″ despite having a little concern over how U.K. and South African virus mutations could have an effect on Covid 19 vaccine efficacy.”

The 12-month price target of his for Netflix stock is actually $412, aproximatelly twenty % below its current level.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the best mega hats as well as tech stocks in 2020. But as the competition heats up, the business enterprise has to show that it is still the high streaming choice, and it’s well-positioned to protect the turf of its.

Investors appear to be taking a break from Netflix inventory as they hold out to determine if that could occur.

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